We have caught up with Tony Booth, MD and founder of All Terrain Cycles of West Yorkshire, part of our ever growing Retail Partner Programme.
We thought it would be great to speak to a local cycling industry expert, to find out what effect July’s Tour de France Grand Depart in Yorkshire had on the county and its cycling industry as a whole. We also thought his opinions on the upcoming Tour de Yorkshire (1st-3rd May) would be really valuable to our readers.
Who are All Terrain Cycles?
Family owned, All Terrain Cycles is one of the UK’s largest independent cycle retailers, and employs 30 staff in Yorkshire. Originally established in 1907, the £4m turnover business is based at a 9,000 sq ft Salts Mill store where it also has its 12,000 sq ft warehouse. Last year, it opened a second megastore showroom at Audby Lane in Wetherby.
What effect has the Tour de France starting in Yorkshire in 2014 had on the county as a whole?
The resurgence of cycling nationally and the legacy of the TDF in the region are very real for us and we have been investing to build on our position here in the UK’s new home of cycling
Have you noticed an increase in cycling in the area since July?
There has been a huge increase in cycling across the region at all levels and abilities. The number of Sportives, family and club run rides has grown rapidly.
All terrain has supported a lot of these events and has assisted in starting a ladies only Cycle Club, Yorkshire Lass CC that has attracted over a 100 members in just 8 weeks.
Have you noticed an increase in bike sales since July?
Sales have definitely been on a steady increase, but the principle change is the purchase of Road, Cyclocross and Hybrid bikes.
Do you expect the Tour de Yorkshire at the start of May to be as popular as the Tour de France’s Grand Depart last year where we saw huge crowds?
We certainly hope so, but the TDF was really special and will be very hard to beat.
With the event last year going so well, do you expect the Tour de France to be back in future years?
It will be on our Dear Santa list!
Which of the three Tour de Yorkshire stages do you think will be the most challenging for the riders?
That’s a hard one, Stage one or Three, the jury is out!
Do you have any predictions for the three stages?
No but we are all wishing Bradley Wiggins and his Team well.
Which team are you backing to win overall?
£5 each way on Sky!